Black Friday Gopro Hero 5

Best Black Friday camera deals 2021 — big savings on Sony, Canon, Nikon and more

Three cameras against a blue background. A label with white text on a blue background reads "Tom's Guide Black Friday"

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The best Black Friday camera deals are already starting to appear, so if you're on the lookout for a new DSLR, mirrorless, point-and-shoot, instant or action camera, you're in the right place.

We expect killer Black Friday deals on cameras from all of the big names in photography: Sony, Canon, Nikon, Olympus, Fujifilm, Panasonic and more. And if previous years are anything to go by, there'll be plenty of great sales on lenses and accessories too.

Whether you're looking for your first serious camera or just want something cheap to use on a weekend away, there's sure to be a great Black Friday camera deal for you. And the good news is, you don't even need to wait until the big day itself, because there are already plenty of great sales available. Read on to see what we've found.

Early Black Friday camera deals

Sony cameras and lenses

Canon cameras and lenses

Nikon cameras and lenses

GoPro cameras

Olympus cameras and lenses

Panasonic cameras and lenses

Accessories

Black Friday camera deals — what to expect in 2021

Black Friday cameras deals are a mainstay of the holidays, with many models seeing hefty discounts. Kit deals, in particular, are well worth looking out for — you'll often see packages with one or two lenses bundled in, plus accessories such as bags and SD cards, for a super-low price.

The biggest savings are usually to be found at the top end; last year, we saw an incredible $2400 off the Canon EOS 5DS and $800 off the Sony a7R II. That's good news if you're looking to buy a high-resolution full-frame DSLR or mirrorless camera, particularly if you don't mind a model that's a year or two out of date.

In fact, that's our first bit of advice: don't only look for deals on the newest products. Camera tech doesn't change as quickly as, say, smartphones, and a full-frame camera from a few years back will still take amazing photos. With that in mind, we'll be hoping for some discounts on anything from the Sony A7 range, or perhaps Canon's RP, R5 or R6.

If you'd prefer a mid-range shooter with an APSC or micro four thirds sensor, look out for deals on Olympus' OMD EM-1, EM-5 or EM-10 mirrorless cams, Nikon's Z5, or Fujifilm's X-T3. The X-T3, for example, has been superseded by the X-T4, but it remains a superb mid-range camera with wonderful handling and a beautiful colors.

At the cheaper end of the scale, we saw a lot of deals last year on instant cameras, while if action is more your thing then keep an eye out for GoPro deals; the GoPro Hero10 Black arrived recently, so the Hero9 could well see some discounts this Black Friday.

And of course the best Black Friday camera deals also offer the perfect opportunity to pick up some new lenses or accessories. There's certainly no better time to buy an SD card — and though it might not be the most exciting purchase, it's something all photographers need.

When will Black Friday camera deals begin in 2021?

Black Friday falls on Friday, November 26. However, Black Friday camera deals have already started, with November 1 marking the point at which they really began to ramp up. If you're determined to bag yourself a big bargain this Black Friday you'll want to bookmark this page and also our main Black Friday deals hub, to make sure you don't miss out.

As U.K. Editor in Chief on Tom's Guide, Marc is responsible for the site's U.K.-focused output as well as overseeing all gaming, streaming, audio, TV, entertainment, how-to and cameras coverage. He previously edited the tech website Stuff and has tested and written about phones, tablets, wearables, streaming boxes, smart home devices, Bluetooth speakers, games and much more. He also spent years on a music magazine, where his duties mainly involved spoiling other people's fun, and on a car magazine. An avid photographer, Marc likes nothing better than taking pictures of very small things (bugs, his daughters) or very big things (distant galaxies). When he gets time, he also enjoys gaming (console and mobile), cycling and attempting to watch as much sport as any human can (particularly cricket).